Podcasting Panel at WebVisions 2005

15 July, 2005

Podcasting
Panel:
Eric Rice
ericrice.com
audioblog.com
What I do: Internet talk-based radio from pre-automatic delivery.
Gregory Narain
sparkcasting.com
beercasting.com
(hosting a beercast at the after party)
What I do: getting people drunk and getting them to talk
Matt May
StaccatoMusic.org
corante.com/podcasting (podcast about podcasting)
What I do: perfect storm of podcasting and creative commons-licensed music
Eric:
What is podcasting and what could it be?
-talk radio for (by) everyone
-RSS automatic file delivery capacity
-software service to make linked media files into subscriptions
-iTunes: CBC Radio 3 Podcast episode #6: Canada Day edition
-Association of Music Podcasting (podsafe music)
Greg:
Barriers to entry/quality:
-being good at telling a story
-learn how to have a conversation
-technique comes later (editing and interview)
Matt:
Lack of The Radio Voice
-Larry Maggid : no slick voice but gets great guests and gets the best out of them
-have something to say
Eric:
"Not Real Radio"?
-international reach
-no regulation
-more human
-the way people sound when they're passionate about what they're talking about
-audio is multi-taskable
Question: resource for learning audio storytelling?
Greg:
-focus group
-watch people listening to an audio-only version (visual clutch)
Queston: work flow for portable recording?
Greg:
-microphone, portable recording device
-brute force production method: as long as you can hear it and it's intelligible people will listen to it
-automatic metadata
Question: what's success? who's the audience?
Matt:
-how many people have I reached?
-is it personal? does it come from the heart?
Greg:
-the ego factor: everybody wants an audience, whether or not they pay
Eric:
-like car restoring: you're doing it for yourself, then you share, then people get interested
-no such thing as bad content (for your mother and your best friend, at least)
Question: What are people willing to pay for?
Eric:
-not much: niche content, super stars
Question: Is there profitability in Segmenting? Added value at smallest unit level?
Greg:
-transcription in a business context
Matt:
-metadata needs to catch up
-"fanscription": based on fan-created subtitles of anime
-audio search may never catch up (audio is always in real time)
Eric:
podscope.com: search based on automatic transcription of podcasts
Question: What was the value in the name? What caused the breakthrough?
Eric:
-It's sexy
Greg:
-Link up with blogging once it went mainstream
Question: Legal Do's and Dont's?
Eric:
-don't play major label music, don't play indie music without permission
-even Clear Channel can't get permission
Matt:
-something's gotta give
-too many different types of permission: publishing license (one time fee) and mechnical royalties (pay per download), which are much more expensive (pay per user download)
Question: How do you find the best podcasts?
-podpickle.com
-podcastalley.com
-iTunes Music Store
Question: What software?
-Adobe Audition
-Audacity: free
-Garageband
-Audio Hijack Pro and Skype-enabled phone for interviews
Question: RSS to manage (or create) playlists? Aggregating small mp3s into one longer unit?
Eric:
-WebJay
Matt:
-keeping mp3s as individual units is really powerful: smallest distributable chunk
-Microsoft support for RSS in Longhorn
Question: Live 365? Real time?
Eric:
-need for time shifting for convenience
-real time is cool for randomness
Question: How is podcasting effecting commercial broadcasting? Time shifting?
Eric:
-forced to let us pick and choose from their content a la carte
-like Onion online, let's people everywhere find it
Question: How does the early entry of big money affect how participatory podcasting will end up being? People feeling enable to get started?
Matt:
-blogging has the advantage of easy feedbacks through comments
-podcasting takes more effort to make and more effort to consume
-you have to have a blog to be a full net citizen, not same with podcasting
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